Broadcast Segmentation

Last modified: July 21, 2020
Estimated reading time: 3 min

In the following tutorial we will learn how to make Broadcast Segmentation easily.

The Segmentation feature is the feature of dividing your database into different groups that have different characteristics, or behaviors that may require different marketing methods.

In Kirim.Email you can divide the promotion method based on the habits of your list that are different from the Segment feature.

The example can be as simple as this. If you broadcast to one of your lists (for example there are 40 subscribers/ email) not all of your list will open your e-mail or even though opening them will not necessarily click the link that you provide.

With this Segment feature you can Send Broadcast with certain characteristics.

There are several examples of conditions for being able to use this Segment feature, including:

  • Only to your Open Broadcast or
  • Only to people who are Not Open or
  • Even combined condition such as the person who opens your email and the person click on the link in your email.

So you can set different and better promotional angles.

How do you make broadcast segmentation? Please follow step by step below :

First step

Open your browser, type https://aplikasi.kirim.email then log in with your username and password.

Second step

After successfully logging in, click the BROADCAST menu in the main menu and click NEW BROADCAST.

Third step : Setup

  1. Set up the broadcast name and sender identity. You also have to choose the available list to create a new segment.

  2. Click NEW SEGMENT

Fourth step : Organize the segmentation

  1. Name the purpose of your segmentation. Choose the action and the trigger for the segment. The trigger can be the broadcast, the list or the email domain. The explanation of each actions are in this following:
    • Open: The segment will include everyone who open your previous broadcasts
    • Not open: The segment will include everyone who do not open your previous broadcasts
    • Click: The segment will include everyone who click on the link from your previous broadcasts
    • Not Click: The segment will include everyone who do not click on the link from your previous broadcasts
    • Not in list: The segment will exclude a certain list/lists when you send an email. If you have same email in two different list, you can choose which email you do not want to send a broadcast.
    • In Domain: The segment will include a user with a certain email domain, e.g: gmail.
    • Not in domain: The segment will exclude a user with certain email domain caused by several reasons e.g: bounce.



  2. Click SUBMIT.

Fifth step : Review

You can check the segment you created before and the system will show the number of email that follows the action (e.g. open) in your previous broadcast.

Now, you have finished the steps to create a broadcast segmentation.

You can also create a segmentation broadcast by using LIST menu. Here are the steps to do it:

  1. Open your browser, type https://aplikasi.kirim.email then log in with your username and password.
  2. After successfully logging in, click the LIST menu in the main menu and click SEGMENTS.
  3. Find New Segment button and click on it.


  4. Find New Segment button and click on it.


  5. Set up the name of the segment and pick the list. Set up the action and the trigger as you do on the BROADCAST menu.




    You can also add another condition to expand the action for the list that was selected before. 





    Choose either you want to use “And” or “Or” as the condition.

    “and” means that the segment will require both action to be fulfilled. In this context you want to target everyone who open and click your previous email.

    Meanwhile, “or” means that the segment will apply for only one condition. So, for example, you target the persons who either click or open your previous email.
  6. You can also group the category from the same list with a different broadcast.
    • Click create new segment group.
    • Set the require condition that you want
    • Choose a different broadcast from the same list to create the characteristic that you want to build from your segment. 
    • Select either “or” or “and” button to choose the action you want to fulfill with the segment. “And” means that condition in both broadcast must be fulfilled while “or” means that only one condition is needed to be fulfilled.
  7. Click Save to finish. Now, you are successfully creating a new segment using LIST menu.

  8. Finish.
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