Based on the intensity of email sending, email marketing users can be divided into 3 groups. The 3 groups include:
- A group who often send emails to subscribers
- A group that rarely sends emails to subscribers
- A group that never send email to subscribers.
The first group are email marketing users who often send emails to their subscribers. Emails can vary, from just saying hello to promotional emails. Often there is no exact measure here, but we can predict that those included in this group are people who send emails 4-7 times a week. He consistently did this for an entire year.
The second group are email marketing users who rarely send emails to their subscribers. He may only send 1 or 2 emails in a week. If in total the email he sent not more than 12 times in a month. Most of the people who belong to this group send email with a specific purpose.
The third group is email marketing users who never send email to the subscribers. They really exist. They only focus on building an email database and never had the chance to send emails to their subscribers. The emails sent were autoresponder emails only.
The SPAM incoming email
Not so many people realize that the three groups above have something to do with incoming SPAM email.
The more often we send email to subscribers, the better the quality of sending email. So that our emails tend to go to the Update, Inbox or Primary tab. So that for the first group we rarely find the emails they send go to SPAM.
For the second and third groups there is a possibility for the email sent to go to SPAM. This is due to a lack of interaction with subscribers. It could be that subscribers will forget that he has ever provided his email address. So that these subscribers will mark our email as spam. In addition, for the second group, if the open rate is small, there is a possibility that subscribers rarely open emails.
Avoid your Sent Email to be SPAM
For those of you who are in the second and third groups, to avoid your emails go to SPAM, we urge you to send an introductory email first.
After you send your introduction email, most subscriber will unsubscribe. However, you do not have to worry. It would be better for more people to unsubscribe than to have your email constantly spam.
In the following we have a sample draft introduction email that you can send to your subscribers. Please adjust the content of the email first.
My name is {fill in your name}, I am the owner / CEO of {your company name}
You receive this email because {for example: you have registered for our seminar, namely: .... / have bought our products / have subscribed to our website / etc}
In the future we will send emails containing ... {tips / promotions / offers / tutorials / etc}
We hope that the email we send can be a benefit to you such as {state the benefits for the email recipient}
If you are not happy to receive emails from us, please unsubscribe this email by pressing the "Unsubscribe" button at the end of the email.
However, if you decide to unsubscribe, it is a shame that you will lose the benefits of {state the benefits you provide}.
You may reply to this email if you have anything you want to ask
Thank you 🙂
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This is the way to avoid spam for those who rarely send email. If you have any question please ask us via email at [email protected]