How to Apply A/B test or Split Testing

Last modified: October 15, 2020
Estimated reading time: 1 min

You can do split testing to your email broadcast on KIRIM.EMAIL. Not only that, you also can do testing to email subject, email content, or Call to Action (CTA) inside your email.

Here are the steps.

Step 1

Login to KIRIM.EMAIL page with your username and password.

Step 2

Click on the Broadcast menu.

Step 3

Click on the New Broadcast button.

Step 4

On the New Broadcast page, do some adjustments on the Recipients tab and Content tab. Then click on the Next button.

Step 5

On the Preview tab, click on the A/B Testing button.

The result will be showing two tabs named Email 1 and Email 2 as in the following figure.

Step 6

Please click on the Email 1 tab then the text editor will customize and change the title with Email Subject 1. If you click on the tab 2 then the text editor will adjust and double the title with Email Subject 2.

Please write the subject and email content you want to test in the text editor in each existing tab.

You can also add more emails to test by clicking the “+” button under the Email 2 tab.

Step 7

If you’re done filling in the subject and email content to be tested in the text editor, then click on the Next button.

Step 8

Then it will appear a comparison from email 1 and email 2. For example, we tested the use of names on email subjects. Therefore in email 1, there is no name on the email subject whereas, in email 2, there is a name on it. And the result as in the following figure:

On that page, please also specify when the broadcast email will be sent. Also, determine whether or not activated the tracking open and click.

Step 9

Click on the Send Broadcast button to send your broadcast email.


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